The case for holistic marketing
Do you weave your marketing seamlessly through everything your company does?
If not, your business may be ambushed by competitors who understand the language and tools of the 21st century economy.
Those who use holistic approaches to knowing their customers are pioneers, poised to thrive in a world of constant change. The mind meld between sales, marketing, advertising will someday be as common as an ATM machine.
This is the best way to deliver buyers and profits. But it requires commitment and patience.
Holistic marketing nourishes customers as if they were fruit trees that produce year after year, rather than fertilize them like grains grown for reaping and plowing over.
Truly effective marketing is always honest and never has to be explained.