The case for holistic marketing
Is your marketing woven seamlessly through everything the company and its people do?
If not, your business may be ambushed by competitors who understand the language and tools of the 21st century economy.
Those who use holistic approaches to knowing their customers and solving their problems are pioneers. The mind meld between sales, marketing, advertising will someday be as common as an ATM machine.
It is the best way to deliver buyers and profits. But it requires commitment to change and patience.
Holistic marketing nourishes customers as if they were fruit trees that produce year after year, rather than fertilize them like grains grown for reaping and plowing over.
Truly effective marketing is always honest and never has to be explained.