10/18/2011 –In the two years since I first wrote this, Donald Trump has continued to stretch the value ratio of his personality versus everything he does. In the past, he was a builder, casino operator, airline owner, sports entrepreneur, etc. who used his flamboyance to deliver revenues to those enterprises. Today, Donald Trump is the … C’mon read the rest.
When I first looked at the contact sheets of my photos from the 1980 World Welterweight Championship fight between Sugar Ray Leonard and Roberto Duran, I knew that this picture captured the bout’s essence, which Don King hyped as the Brawl in Montreal and has since been recognized as the first Superfight of the 80s. … C’mon read the rest.
Words do have meaning. The names that brand and describe products are crucial to why people buy and use them. Those who successfully market to consumers know why it is important to clearly define a product through its name. The opposite is often true in selling technology. In technology marketing, the dissociation between message and … C’mon read the rest.
Around 85% of all business leads generated by advertising and marketing do not receive a response. Why? Like the current economic meltdown, blame can be shared throughout the company. Marketing departments generate leads whether or not sales managers have an interest or the means to follow up. Sales people are comfortable addressing business that is … C’mon read the rest.
Many years before I earned my living in public relations, or even knew what a PR person was, I heard this story and it stuck in my head . Supposedly, the 20th century actor Gregory Peck was in a long line of people waiting for seating at a restaurant when one of the people in … C’mon read the rest.
I am a writer who has helped companies solve problems and increase profits for the last 25 years. I have worked in advertising and public relations agencies, sold products and services, run my company, and held management positions. For executives and business owners, who face challenges and can’t get no satisfaction from their current options, … C’mon read the rest.