10/21/2011 — When drafting this article, I had begun to grasp the enhanced importance of every different meaning of every word in digital media. More than 50 comments on the theme in LinkedIn groups, confirmed that I had hit a nerve but also convinced me that the statement just brushed a little dust off an … C’mon read the rest.
Way before the Internet made it possible for every company to have its own mass media bulletin board, competent public relations pros often struggled to convince business leaders that a news announcement was worth nothing unless its content was good enough to interest editors. The smart executives learned that their story had value only when … C’mon read the rest.
John Wieland, founder, chairman and chief creative officer for John Wieland Homes & Neighborhoods, has earned the 1st Ribby Award for leaving both the executive suite and his home to camp out on the floor in a different unsold home every night until his company sells 101 units in its inventory. Wieland, one of America’s … C’mon read the rest.
10/20/2011 — Although many continue to struggle as the Great Recession wears on, in early 2009 no one knew how many U.S. businesses would fail and workers would lose their jobs. Too many CEOs either helped cause the problems or took an easy escape route, when hard times arrived. That’s when I announced the Ribby … C’mon read the rest.
I started my professional career as a general assignment newspaper reporter. Like most non-business journalists, I had limited knowledge about how and why things get bought and sold. A recent college graduate with an English degree, I cared very little about the workings of commerce. However, I have spent the last 20 years promoting and … C’mon read the rest.
From 1886, when it was first concocted in Atlanta, until the mid 1950s, Coca Cola became the world’s best known brand, while selling just one product. Could that ever happen again? If not, what does that mean for start-ups and all single-product companies. Today, many pundits suggest that single-product companies have no reason to live, … C’mon read the rest.