Truly successful companies are holistic in developing and maintaining customer relationships. That is why I always avoided taking sides when people argued: “What’s better, advertising or public relations?” Each has a different role and the effectiveness of one over the other generally depends on the specific product, industry, market, situation, etc. However, with the rise … C’mon read the rest.
Before beginning any sales, marketing, public relations or other business activity – big or small – everyone involved must know the objective? I believe, that is the most critical prerequisite to success. Once the objectives are clear, you still risk failure unless everybody (or almost everybody) agrees that the goals are worthwhile. Bosses can always … C’mon read the rest.
The 2nd Ribby Award recognizes Paul Levy, President and CEO of Beth Israel Deaconess Medical Center in Brookline, Mass. Rather than keep a veil on economic woes and make backroom decisions, Levy publicly detailed his company’s challenges and engaged his employees in a plan to both avoid operating losses and keep up full employment. Because … C’mon read the rest.