10/24/2011 – Quick research on Vocus shows that the product remains solid and their sales organization is still trying to figure out what to do. Maybe they should use their own product. I’m trying to understand why a company would pay me $50 to see their demo, tell me they want to do things together, … C’mon read the rest.
10/24/2011 – Ha! When I wrote this, termination of the Space Shuttle was not yet official. Today, the shuttle is history, but the dysfunctional silos are as entrenched as ever. “Whither thou goest, I will go,” The Book of Ruth As electronic media draws more attention in large organizations from marketers and their budgets, leaders … C’mon read the rest.
10/24/2011 — Nothing has changed since I created a big stir on web forums when I posted this more than two years ago. When marketing professionals use a campaign tool long enough, it becomes a meaningless tactic that offends and alienates customers. Fifteen years ago, surveys were an excellent tool for engaging customers. Today, companies … C’mon read the rest.
Several years ago, I rode shotgun for Chick-fil-A Vice President of Public Relations Don Perry in a seminar at the University of Georgia on sports sponsorships. Don, who has helped his company invest millions in branding major events, opened the forum as Socrates might have: “What is the single most important thing my company, as … C’mon read the rest.
10/24/2011 – This article focused on how the two leading news magazines used social media in 2009 in relation to how they hyped it. A lot has happened since then. Time has continued to pontificate from within the cozy nest of the Time-Warner media empire. Internet media company, The Daily Beast absorbed Newsweek in 2010. … C’mon read the rest.
“The medium is the massage.” – Marshall McLuhan “It’s the MASSAGE, not the MESSAGE. Please focus on meaning.” – John Ribbler Social media has changed the way people interact. That is a given. Will its impact be as pervasive and dramatic as how television changed news and entertainment starting in the 1950s? Who knows? … C’mon read the rest.