June 2009

While the illusion of low hanging fruit can blind new companies to long-term business challenges, most mature companies (the biggest in the world) leave an insane amount of easy pickings hanging to rot on the tree. Consider that: 80% of all new marketing leads (people asking to be sold something) go untouched by sales people [...]

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People entering careers in sales, as well as those starting businesses (this especially includes those getting into network/MLM marketing) need to avoid being blinded by the promise of low hanging fruit. When any venture begins, the customers right in front of you — often urging you to serve them — are catalysts, giving you much-needed [...]

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