10/24/2011 — Finally, 15 years after Netscape opened the Internet to the masses via its free browser, few technology companies are giving away software and services. “The purpose of business is to create a customer,” Peter F. Drucker. Earlier this week I wrote an article, Monetization means you have nothing to sell, about how Web … C’mon read the rest.
Monetization is a brilliant concept. Too bad it means nothing and is has no value. Since the beginning of time, commerce involved the exchange of goods and/or services, sometimes combined with debt financing related to that. Governments and religions had their roles, but it was pretty simple until the Internet came along. Yes, speculation has … C’mon read the rest.
When it comes to publicity, creative ideas will overcome near-impossible challenges. My colleague Beth Nelson, who now operates PPR Communications , dreamed up one of my all-time my favorites when we worked together in 1992. That summer we launched the Royal Majesty cruise ship. Although the liner’s home port was Miami, we introduced it in … C’mon read the rest.
10/24/2011 – I posted this two years ago. Now is the time to remind business people whose memories might have faded. Going through trade magazines, I read more and more “post recession” advice from consultants about customer psychology, resource realignment, technology spending, advertising and other things consultants help manage. A quick search revealed that “pre … C’mon read the rest.
Media and hype are inseparable. They are like flowers and bees. The flower always attracts the bee, which needs it to produce food. The bee returns the favor by helping the flower reproduce. The hype-bee has no appetite for a media-flower unless it is wildly different from every flower that has ever existed. This is … C’mon read the rest.
10/24/2011 – In October 2009, Mats Melbin was named managing director of Anytec Boats in Sweden and continues in that position. In designing the Ribby Award to recognize self-sacrificing CEOs, I wanted to focus on those who join their employees in the trenches to make sure their companies survive these hard times. However, because unselfish … C’mon read the rest.