In the 21st century, 14-year-old kids know that before naming anything you need to get online to find out if the URL is available and the brand unregistered for the desired use. It only takes 10 minutes. In 1966, teenagers did not think that way and businesses needed lawyers, specialists and weeks of research to … C’mon read the rest.
The biggest companies can hire almost anyone they desire. For senior positions, they often employ high-powered executive search firms to find the brightest and most successful executives. So, you have to ask why leaders of the world’s most important companies are universally out of touch with their employees, customers and the marketplace in general. … C’mon read the rest.
“If you can’t be with the one you love, love the one you’re with,” Steve Stills Decades ago, I knew a lady who told me about a date she had with Frank Sinatra during a period when both of them were single. The evening, arranged by mutual friends, featured a polite dinner in a crowded … C’mon read the rest.
Previous Ribby Awards have gone to courageous CEOs who sacrificed their salaries, egos and other trappings to help their employees get through the recession. This month’s honor goes to Jack Stack, CEO of Springfield Remanufacturing Corporation,(SRC) in Springfield, MO, whose employee-owned company has actually expanded during the economic crisis. Stack and his team have thrived … C’mon read the rest.
Manufacturers began identifying products by placing a mark on the package in the 19th century when production of household goods moved to factories. Several sources cite soap as among the first goods so named. Appropriately, soap remains among the most broadly and diversely branded products. Ironically, the notorious entertainment brand it spawned, the soap opera, … C’mon read the rest.
Scanning blogs, forums, e-newsletters and the like, every day I notice people wondering: “How do you measure the value of social media?” “Can social media generate sales leads?” “Is social media the future of marketing?” Here’s my story. Not long after launching my eponymous Ribblog, I posted a question about Word Press plug-ins on an … C’mon read the rest.