Is social media (or any media for that matter) inherently good or bad, value rich or worthless? If you spend any time following experts and pundits (thanks to social media, everyone’s an expert and pundit), you have to wonder whether any business can survive without blogging, tweeting, optimizing or networking. Some extreme digital evangelists recommend … C’mon read the rest.
In my last post, Sales vs Marketing is a Diversity Issue, I wrote that the perpetual disunity between sales and marketing departments has the same underlying dynamics as conflicts between employees of different races, genders, national origins, and religions. This view comes from my work with R. Roosevelt Thomas, founder of the American Institute for … C’mon read the rest.
The competition, distrust and all-around enmity between sales and marketing departments in large companies is a festering problem. Some organizations try to fix it. But, they cannot without recognizing the fundamental personality differences that distinguish successful sales people and marketers. Until they can get these perpetually antithetical people to work together companies will pay a … C’mon read the rest.