Atlanta home builder John Wieland wins 1st Ribby

Summary:

In March 2009, John Wieland epitomized the spirit of the monthly Ribby Award, a chief executive who stepped out of plush offices to market, sell and promote.

wielandJohn Wieland, founder, chairman and chief creative officer for John Wieland Homes & Neighborhoods, has earned the 1st Ribby Award for leaving both the executive suite and his home to camp out on the floor in a different unsold home every night until his company sells 101 units in its inventory. Wieland, one of America’s most successful and distinguished businessmen, epitomizes the spirit of the monthly Ribby Award recognition of the chief executive or business owner, who steps out of plush offices, away from armies of assistants and sycophants, to personally market, sell and promote.

Like all developers and builders, John Wieland Homes & Communities has struggled.  One year ago, Wieland had to put a multi-million dollar pledge to Emory University on hold, because of plummeting home sales.  His current commitment to sleep on a temporary mattress in an otherwise unfurnished house demonstrates both inspirational leadership and sharp promotional skills.  Since beginning his tour on March 6, Wieland has driven more than 1,100 miles and slept in 11 different homes. He and his team have sold 39 homes.

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