Starting a blog is just like a planting a garden. If you do not nurture it — despite being well planned, having high-quality seeds and favorable weather — it will not produce a good crop. The longer you leave it untended, the harder it is to return it to a usable fertile condition. Easy … C’mon read the rest.
It’s natural that PR pros continually hype their (okay our) own importance. Unless companies need them to solve an urgent, unforeseen problem, public relations agencies must engage in a never-ending struggle to prove that they can have a positive impact on sales and profits. PR industry journals and agency promotional materials are full of tomes … C’mon read the rest.
Every business person (male and female) has had a career-changing open zipper problem. You may have one now, and not even know it. Tiger Woods has one and it is not what you think it is. As the story was told to me, a rising star in marketing at a FORTUNE 50 company had been … C’mon read the rest.
Yesterday morning, I read the Sunday paper to take a break from work on a three and one-half month video project. I was beginning to relax when I found an article, The Do it Yourself Economy, by Thomas Friedman, New York Times columnist and Oracle General of the United States. In it, Friedman explains how … C’mon read the rest.
When I graduated from college, more people took jobs as journalists than management consultants. Today, newspapers, magazines and television stations hire more management consultants than journalists. So it goes. My nephew Julian, who spent Thanksgiving with us, started college wanting to be a journalist. He switched to business, recently graduated from the University of Illinois and … C’mon read the rest.
No one who has sold 10 million books is an unsung hero, but Harvey Mackay goes largely unnoticed today. I always think about Harvey Mackay a month or two before Thanksgiving but never get around to following his advice, which demands discipline and courage. That may be why the latest generation of sales professionals prefers … C’mon read the rest.