Starting a blog is just like a planting a garden. If you do not nurture it — despite being well planned, having high-quality seeds and favorable weather — it will not produce a good crop. The longer you leave it untended, the harder it is to return it to a usable fertile condition. Easy [...]
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It’s natural that PR pros continually hype their (okay our) own importance. Unless companies need them to solve an urgent, unforeseen problem, public relations agencies must engage in a never-ending struggle to prove that they can have a positive impact on sales and profits. PR industry journals and agency promotional materials are full of tomes [...]
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