Strategy

A review of Fascinate by Sally Hogshead, which may be one of the most important marketing books ever.

Long-established enterprises often fail because their leaders lose sight of the primary value needed by their customers.

A reflection on the whimsical, greatly unscientific factors that drive the ascension of great brands.

In 2009, digital billboards were just starting to change America's roadside landscapes.

Monetization is a made-up word suggesting that people can earn cash on the World Wide Web without delivering products or services.

Employees of large organizations -- at every level -- must be able explain everything about their company as an easily understood narrative.

To establish market leadership, business owners need to stand out from their competition. Biting a dog is a metaphor for that.

A ringside photo taken in 1980 at the "Brawl in Montreal" depicts Roberto Duran's dominance, but that punch didn't land.

Friction and disconnection between sales and marketing teams is a complex problems that few companies solve.