Does your team support your objective?


Executives face peril when taking their employees commitment for granted.

Before beginning any sales, marketing, public relations or other business activity – big or small – everyone involved must know the objective?  I believe, that is the most critical prerequisite to success.

Once the objectives are clear, you still risk failure unless everybody (or almost everybody) agrees that the goals are worthwhile.

Bosses can always decide upon and dictate the objective. Getting the entire team to understand and buy into the mission requires leadership, driven by honest communication and rational assumptions of what can be accomplished.

Even when executives know where they want to go and can validate the chances for success, they face peril by taking their employees commitment for granted. When bosses are sure about what they want to do, they can easily dismiss misgivings of the people needed to get the job done. That alone can be a recipe for failure.

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