Coke’s Tradition of Fairness


An official white paper countered charges of discrimination by proving Coke's unmatched corporate legacy as a civil rights champion.

In the aftermath of an embarrassing and costly discrimination suit, I drafted a white paper, the company’s official position. Rather than offer apologies and promises, my detailed historical perspective affirmed Coke’s legacy as a corporate civil rights leader. We enabled the company’s recognition by FORTUNE as a top employer of minorities.