Inventing an International Championship

Summary:

With no paid staff, I managed media relations for a two-week Grand Slam format professional tennis tournament covered by more than 200 international reporters.

In my first public relations job, I helped Butch Buchholtz — pro tennis’ Don Quixote — start a new Grand Slam tournament. With a then-huge $1.5 million purse, yet barely the budget for one paid staffer, I managed an operation similar to that of Wimbledon and the U.S. Open.