Tag Archives: advertisers

Analytics are for cowards

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“Fear is a great motivator.” Art Bell Just like the brain has two incongruous hemispheres that somehow work together so that each of us can walk in a straight line (some of the time), two types of people operate businesses. Good organizations need both. Without intuitive, creative visionaries, who understand what motivates and satisfies people, … C’mon read the rest.

A shout out for digital billboards

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Despite constantly swimming in cyberspace, I was shocked by the revelation that new media go beyond Web x.0, mobile messaging, and other vehicles that enable marketers (and people you know) to make contact every waking moment. Yesterday, I went outdoors and ventured onto the highway where, for the first time, I began to think about … C’mon read the rest.