advertising

The Economist gets hooked by PR pitch to hype PR industry

by John Ribbler on January 18, 2010 · 2 comments

It’s natural that PR pros continually hype their (okay our) own importance. Unless companies need them to solve an urgent, unforeseen problem, public relations agencies must engage in a never-ending struggle to prove that they can have a positive impact on sales and profits. PR industry journals and agency promotional materials are full of tomes [...]

{ 2 comments }

A shout out for digital billboards

by John Ribbler on August 4, 2009 · 1 comment

Despite constantly swimming in cyberspace, I was shocked by the revelation that new media go beyond Web x.0, mobile messaging, and other vehicles that enable marketers (and people you know) to make contact every waking moment. Yesterday, I went outdoors and ventured onto the highway where, for the first time, I began to think about [...]

{ 1 comment }

Monetization means you have nothing to sell

by John Ribbler on July 27, 2009 · 3 comments

Monetization is a brilliant concept. Too bad it means nothing and is has no value. Since the beginning of time, commerce involved the exchange of goods and/or services, sometimes combined with debt financing related to that. Governments and religions had their roles, but it was pretty simple until the Internet came along. Yes, speculation has [...]

{ 3 comments }

Pre-recession questions for your post-recession consultants

by John Ribbler on July 14, 2009 · 0 comments

10/24/2011 – I posted this two years ago.  Now is the time to remind business people whose memories might have faded. Going through trade magazines, I read more and more “post recession” advice from consultants about customer psychology, resource realignment, technology spending, advertising and other things consultants help manage.  A quick search revealed that “pre [...]

{ 0 comments }

Viral’s milestone moment was a Hollywood remake

by John Ribbler on July 10, 2009 · 1 comment

Media and hype are inseparable. They are like flowers and bees. The flower always attracts the bee, which needs it to produce food.  The bee returns the favor by helping the flower reproduce.  The hype-bee has no appetite for a media-flower unless it is wildly different from every flower that has ever existed.  This is [...]

{ 1 comment }

Why did they pay me $50 to see the demo, then not call back? Maybe they’re just not that into me.

by John Ribbler on June 29, 2009 · 4 comments

10/24/2011 – Quick research on Vocus shows that the product remains solid and their sales organization is still trying to figure out what to do.  Maybe they should use their own product. I’m trying to understand why a company would pay me $50 to see their demo, tell me they want to do things together, [...]

{ 4 comments }

← Previous Entries