advertising

10/21/2011 — During Ribblog’s early days, I was writing punchy little articles that quickly defined or predicted business problems that would become acute as marketing and sales technology proliferated.  The disconnect between sales and marketing has deep-seated roots. Solving the problem will be cathartic for every company taking on the challenge.   At lunch recently, [...]

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Truly successful companies are holistic in developing and maintaining customer relationships. That is why I always avoided taking sides when people argued: “What’s better, advertising or public relations?” Each has a different role and the effectiveness of one over the other generally depends on the specific product, industry, market, situation, etc. However, with the rise [...]

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