When I graduated from college, more people took jobs as journalists than management consultants. Today, newspapers, magazines and television stations hire more management consultants than journalists. So it goes. My nephew Julian, who spent Thanksgiving with us, started college wanting to be a journalist. He switched to business, recently graduated from the University of Illinois and … C’mon read the rest.
No one who has sold 10 million books is an unsung hero, but Harvey Mackay goes largely unnoticed today. I always think about Harvey Mackay a month or two before Thanksgiving but never get around to following his advice, which demands discipline and courage. That may be why the latest generation of sales professionals prefers … C’mon read the rest.
Is social media (or any media for that matter) inherently good or bad, value rich or worthless? If you spend any time following experts and pundits (thanks to social media, everyone’s an expert and pundit), you have to wonder whether any business can survive without blogging, tweeting, optimizing or networking. Some extreme digital evangelists recommend … C’mon read the rest.
In my last post, Sales vs Marketing is a Diversity Issue, I wrote that the perpetual disunity between sales and marketing departments has the same underlying dynamics as conflicts between employees of different races, genders, national origins, and religions. This view comes from my work with R. Roosevelt Thomas, founder of the American Institute for … C’mon read the rest.
Scanning blogs, forums, e-newsletters and the like, every day I notice people wondering: “How do you measure the value of social media?” “Can social media generate sales leads?” “Is social media the future of marketing?” Here’s my story. Not long after launching my eponymous Ribblog, I posted a question about Word Press plug-ins on an … C’mon read the rest.
10/24/2011 – I posted this two years ago. Now is the time to remind business people whose memories might have faded. Going through trade magazines, I read more and more “post recession” advice from consultants about customer psychology, resource realignment, technology spending, advertising and other things consultants help manage. A quick search revealed that “pre … C’mon read the rest.