Rib’s Recommended Reading: business literature for students and grads

When I graduated from college, more people took jobs as journalists than management consultants.  Today, newspapers, magazines and television stations hire more management consultants than journalists.  So it goes. My nephew Julian, who spent Thanksgiving with us, started college wanting to be a journalist.  He switched to business, recently graduated from the University of Illinois and … C’mon read the rest.

Sales and marketing got to live together

In my last post, Sales vs Marketing is a Diversity Issue, I wrote that the perpetual disunity between sales and marketing departments has the same underlying dynamics as conflicts between employees of different races, genders, national origins, and religions. This view comes from my work with R. Roosevelt Thomas, founder of the American Institute for … C’mon read the rest.

Pre-recession questions for your post-recession consultants

10/24/2011 – I posted this two years ago.  Now is the time to remind business people whose memories might have faded. Going through trade magazines, I read more and more “post recession” advice from consultants about customer psychology, resource realignment, technology spending, advertising and other things consultants help manage.  A quick search revealed that “pre … C’mon read the rest.

A new source of insight

I am a writer who has helped companies solve problems and increase profits for the last 25 years.  I have worked in advertising and public relations agencies, sold products and services, run my company, and held management positions. For executives and business owners, who face challenges and can’t get no satisfaction from their current options, … C’mon read the rest.