Yesterday morning, I read the Sunday paper to take a break from work on a three and one-half month video project. I was beginning to relax when I found an article, The Do it Yourself Economy, by Thomas Friedman, New York Times columnist and Oracle General of the United States. In it, Friedman explains how [...]
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In the 21st century, 14-year-old kids know that before naming anything you need to get online to find out if the URL is available and the brand unregistered for the desired use. It only takes 10 minutes. In 1966, teenagers did not think that way and businesses needed lawyers, specialists and weeks of research to [...]
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When it comes to publicity, creative ideas will overcome near-impossible challenges. My colleague Beth Nelson, who now operates PPR Communications , dreamed up one of my all-time my favorites when we worked together in 1992. That summer we launched the Royal Majesty cruise ship. Although the liner’s home port was Miami, we introduced it in [...]
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From 1886, when it was first concocted in Atlanta, until the mid 1950s, Coca Cola became the world’s best known brand, while selling just one product. Could that ever happen again? If not, what does that mean for start-ups and all single-product companies. Today, many pundits suggest that single-product companies have no reason to live, [...]
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