Yesterday morning, I read the Sunday paper to take a break from work on a three and one-half month video project. I was beginning to relax when I found an article, The Do it Yourself Economy, by Thomas Friedman, New York Times columnist and Oracle General of the United States. In it, Friedman explains how … C’mon read the rest.
In the 21st century, 14-year-old kids know that before naming anything you need to get online to find out if the URL is available and the brand unregistered for the desired use. It only takes 10 minutes. In 1966, teenagers did not think that way and businesses needed lawyers, specialists and weeks of research to … C’mon read the rest.
Monetization is a brilliant concept. Too bad it means nothing and is has no value. Since the beginning of time, commerce involved the exchange of goods and/or services, sometimes combined with debt financing related to that. Governments and religions had their roles, but it was pretty simple until the Internet came along. Yes, speculation has … C’mon read the rest.
When it comes to publicity, creative ideas will overcome near-impossible challenges. My colleague Beth Nelson, who now operates PPR Communications , dreamed up one of my all-time my favorites when we worked together in 1992. That summer we launched the Royal Majesty cruise ship. Although the liner’s home port was Miami, we introduced it in … C’mon read the rest.
From 1886, when it was first concocted in Atlanta, until the mid 1950s, Coca Cola became the world’s best known brand, while selling just one product. Could that ever happen again? If not, what does that mean for start-ups and all single-product companies. Today, many pundits suggest that single-product companies have no reason to live, … C’mon read the rest.
I am a writer who has helped companies solve problems and increase profits for the last 25 years. I have worked in advertising and public relations agencies, sold products and services, run my company, and held management positions. For executives and business owners, who face challenges and can’t get no satisfaction from their current options, … C’mon read the rest.