No one who has sold 10 million books is an unsung hero, but Harvey Mackay goes largely unnoticed today. I always think about Harvey Mackay a month or two before Thanksgiving but never get around to following his advice, which demands discipline and courage. That may be why the latest generation of sales professionals prefers … C’mon read the rest.
The competition, distrust and all-around enmity between sales and marketing departments in large companies is a festering problem. Some organizations try to fix it. But, they cannot without recognizing the fundamental personality differences that distinguish successful sales people and marketers. Until they can get these perpetually antithetical people to work together companies will pay a … C’mon read the rest.
I have a relationship with a person or entity when we know each other, share something in common, and communicate regularly or from time to time. It is that simple. Marketers and technologist for large businesses twist simple realities into complex strategies. Doing so, they create results directly opposite from what they promised. Relationship Marketing … C’mon read the rest.
10/24/2011 – Quick research on Vocus shows that the product remains solid and their sales organization is still trying to figure out what to do. Maybe they should use their own product. I’m trying to understand why a company would pay me $50 to see their demo, tell me they want to do things together, … C’mon read the rest.
10/24/2011 — Nothing has changed since I created a big stir on web forums when I posted this more than two years ago. When marketing professionals use a campaign tool long enough, it becomes a meaningless tactic that offends and alienates customers. Fifteen years ago, surveys were an excellent tool for engaging customers. Today, companies … C’mon read the rest.
10/21/2011 – Although this 2008 article was prescient, the low cost of social media marketing minimized the bottom-line risk of haphazard, ineffective implementations. The growth of marketing automation technology — with its dazzling whistles and bells, along with performance promises based on rational but incomplete assumptions — presents an opportunity for waste and dysfunction truly … C’mon read the rest.