Rib’s Recommended Reading: business literature for students and grads

When I graduated from college, more people took jobs as journalists than management consultants.  Today, newspapers, magazines and television stations hire more management consultants than journalists.  So it goes. My nephew Julian, who spent Thanksgiving with us, started college wanting to be a journalist.  He switched to business, recently graduated from the University of Illinois and … C’mon read the rest.

The world’s first and only generic brand

Manufacturers began identifying products by placing a mark on the package in the 19th century when production of household goods moved to factories. Several sources cite soap as among the first goods so named. Appropriately, soap remains among the most broadly and diversely branded products.  Ironically, the notorious entertainment brand it spawned, the soap opera, … C’mon read the rest.