Internet

Ask yourself, “What problem can social media solve?”

by John Ribbler on October 28, 2009 · 0 comments

Is social media (or any media for that matter) inherently good or bad, value rich or worthless? If you spend any time following experts and pundits (thanks to social media, everyone’s an expert and pundit), you have to wonder whether any business can survive without blogging, tweeting, optimizing or networking.  Some extreme digital evangelists recommend [...]

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Monetization means you have nothing to sell

by John Ribbler on July 27, 2009 · 3 comments

Monetization is a brilliant concept. Too bad it means nothing and is has no value. Since the beginning of time, commerce involved the exchange of goods and/or services, sometimes combined with debt financing related to that. Governments and religions had their roles, but it was pretty simple until the Internet came along. Yes, speculation has [...]

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Let’s put “Social Networking” out of “Business”

by John Ribbler on March 30, 2009 · 0 comments

10/21/2011 — When drafting this article, I had begun to grasp the enhanced importance of every different meaning of every word in digital media.  More than 50 comments on the theme in LinkedIn groups, confirmed that I had hit a nerve but also convinced me that the statement just brushed a little dust off an [...]

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