It’s natural that PR pros continually hype their (okay our) own importance. Unless companies need them to solve an urgent, unforeseen problem, public relations agencies must engage in a never-ending struggle to prove that they can have a positive impact on sales and profits. PR industry journals and agency promotional materials are full of tomes … C’mon read the rest.
Yesterday morning, I read the Sunday paper to take a break from work on a three and one-half month video project. I was beginning to relax when I found an article, The Do it Yourself Economy, by Thomas Friedman, New York Times columnist and Oracle General of the United States. In it, Friedman explains how … C’mon read the rest.
No one who has sold 10 million books is an unsung hero, but Harvey Mackay goes largely unnoticed today. I always think about Harvey Mackay a month or two before Thanksgiving but never get around to following his advice, which demands discipline and courage. That may be why the latest generation of sales professionals prefers … C’mon read the rest.
“Fear is a great motivator.” Art Bell Just like the brain has two incongruous hemispheres that somehow work together so that each of us can walk in a straight line (some of the time), two types of people operate businesses. Good organizations need both. Without intuitive, creative visionaries, who understand what motivates and satisfies people, … C’mon read the rest.
Is social media (or any media for that matter) inherently good or bad, value rich or worthless? If you spend any time following experts and pundits (thanks to social media, everyone’s an expert and pundit), you have to wonder whether any business can survive without blogging, tweeting, optimizing or networking. Some extreme digital evangelists recommend … C’mon read the rest.
In my last post, Sales vs Marketing is a Diversity Issue, I wrote that the perpetual disunity between sales and marketing departments has the same underlying dynamics as conflicts between employees of different races, genders, national origins, and religions. This view comes from my work with R. Roosevelt Thomas, founder of the American Institute for … C’mon read the rest.