marketing

10/21/2011 — During Ribblog’s early days, I was writing punchy little articles that quickly defined or predicted business problems that would become acute as marketing and sales technology proliferated.  The disconnect between sales and marketing has deep-seated roots. Solving the problem will be cathartic for every company taking on the challenge.   At lunch recently, [...]

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Around 85% of all business leads generated by advertising and marketing do not receive a response.   Why?  Like the current economic meltdown, blame can be shared throughout the company. Marketing departments generate leads whether or not sales managers have an interest or the means to follow up. Sales people are comfortable addressing business that is [...]

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