It’s natural that PR pros continually hype their (okay our) own importance. Unless companies need them to solve an urgent, unforeseen problem, public relations agencies must engage in a never-ending struggle to prove that they can have a positive impact on sales and profits. PR industry journals and agency promotional materials are full of tomes … C’mon read the rest.
Every business person (male and female) has had a career-changing open zipper problem. You may have one now, and not even know it. Tiger Woods has one and it is not what you think it is. As the story was told to me, a rising star in marketing at a FORTUNE 50 company had been … C’mon read the rest.
Media and hype are inseparable. They are like flowers and bees. The flower always attracts the bee, which needs it to produce food. The bee returns the favor by helping the flower reproduce. The hype-bee has no appetite for a media-flower unless it is wildly different from every flower that has ever existed. This is … C’mon read the rest.
The 2nd Ribby Award recognizes Paul Levy, President and CEO of Beth Israel Deaconess Medical Center in Brookline, Mass. Rather than keep a veil on economic woes and make backroom decisions, Levy publicly detailed his company’s challenges and engaged his employees in a plan to both avoid operating losses and keep up full employment. Because … C’mon read the rest.
10/20/2011 — Although many continue to struggle as the Great Recession wears on, in early 2009 no one knew how many U.S. businesses would fail and workers would lose their jobs. Too many CEOs either helped cause the problems or took an easy escape route, when hard times arrived. That’s when I announced the Ribby … C’mon read the rest.
Many years before I earned my living in public relations, or even knew what a PR person was, I heard this story and it stuck in my head . Supposedly, the 20th century actor Gregory Peck was in a long line of people waiting for seating at a restaurant when one of the people in … C’mon read the rest.