It’s natural that PR pros continually hype their (okay our) own importance. Unless companies need them to solve an urgent, unforeseen problem, public relations agencies must engage in a never-ending struggle to prove that they can have a positive impact on sales and profits. PR industry journals and agency promotional materials are full of tomes [...]
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Every business person (male and female) has had a career-changing open zipper problem. You may have one now, and not even know it. Tiger Woods has one and it is not what you think it is. As the story was told to me, a rising star in marketing at a FORTUNE 50 company had been [...]
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The 2nd Ribby Award recognizes Paul Levy, President and CEO of Beth Israel Deaconess Medical Center in Brookline, Mass. Rather than keep a veil on economic woes and make backroom decisions, Levy publicly detailed his company’s challenges and engaged his employees in a plan to both avoid operating losses and keep up full employment. Because [...]
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10/20/2011 — Although many continue to struggle as the Great Recession wears on, in early 2009 no one knew how many U.S. businesses would fail and workers would lose their jobs. Too many CEOs either helped cause the problems or took an easy escape route, when hard times arrived. That’s when I announced the Ribby [...]
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Many years before I earned my living in public relations, or even knew what a PR person was, I heard this story and it stuck in my head . Supposedly, the 20th century actor Gregory Peck was in a long line of people waiting for seating at a restaurant when one of the people in [...]
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