repeat customer

Sales tips from Frank Sinatra and Steve Stills

by John Ribbler on September 17, 2009 · 1 comment

“If you can’t be with the one you love, love the one you’re with,” Steve Stills Decades ago, I knew a lady who told me about a date she had with Frank Sinatra during a period when both of them were single.  The evening, arranged by mutual friends, featured a polite dinner in a crowded [...]

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The first and (perhaps) only thing you need to know about relationship marketing

by John Ribbler on July 3, 2009 · 1 comment

I have a relationship with a person or entity when we know each other, share something in common, and communicate regularly or from time to time. It is that simple. Marketers and technologist for large businesses twist simple realities into complex strategies. Doing so, they create results directly opposite from what they promised. Relationship Marketing [...]

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