In my last post, Sales vs Marketing is a Diversity Issue, I wrote that the perpetual disunity between sales and marketing departments has the same underlying dynamics as conflicts between employees of different races, genders, national origins, and religions. This view comes from my work with R. Roosevelt Thomas, founder of the American Institute for … C’mon read the rest.
The competition, distrust and all-around enmity between sales and marketing departments in large companies is a festering problem. Some organizations try to fix it. But, they cannot without recognizing the fundamental personality differences that distinguish successful sales people and marketers. Until they can get these perpetually antithetical people to work together companies will pay a … C’mon read the rest.
“If you can’t be with the one you love, love the one you’re with,” Steve Stills Decades ago, I knew a lady who told me about a date she had with Frank Sinatra during a period when both of them were single. The evening, arranged by mutual friends, featured a polite dinner in a crowded … C’mon read the rest.
People entering careers in sales, as well as those starting businesses (this especially includes those getting into network/MLM marketing) need to avoid being blinded by the promise of low hanging fruit. When any venture begins, the customers right in front of you — often urging you to serve them — are catalysts, giving you much-needed … C’mon read the rest.
10/21/2011 — During Ribblog’s early days, I was writing punchy little articles that quickly defined or predicted business problems that would become acute as marketing and sales technology proliferated. The disconnect between sales and marketing has deep-seated roots. Solving the problem will be cathartic for every company taking on the challenge. At lunch recently, … C’mon read the rest.
Around 85% of all business leads generated by advertising and marketing do not receive a response. Why? Like the current economic meltdown, blame can be shared throughout the company. Marketing departments generate leads whether or not sales managers have an interest or the means to follow up. Sales people are comfortable addressing business that is … C’mon read the rest.