Is social media (or any media for that matter) inherently good or bad, value rich or worthless? If you spend any time following experts and pundits (thanks to social media, everyone’s an expert and pundit), you have to wonder whether any business can survive without blogging, tweeting, optimizing or networking. Some extreme digital evangelists recommend … C’mon read the rest.
Scanning blogs, forums, e-newsletters and the like, every day I notice people wondering: “How do you measure the value of social media?” “Can social media generate sales leads?” “Is social media the future of marketing?” Here’s my story. Not long after launching my eponymous Ribblog, I posted a question about Word Press plug-ins on an … C’mon read the rest.
Media and hype are inseparable. They are like flowers and bees. The flower always attracts the bee, which needs it to produce food. The bee returns the favor by helping the flower reproduce. The hype-bee has no appetite for a media-flower unless it is wildly different from every flower that has ever existed. This is … C’mon read the rest.
I have a relationship with a person or entity when we know each other, share something in common, and communicate regularly or from time to time. It is that simple. Marketers and technologist for large businesses twist simple realities into complex strategies. Doing so, they create results directly opposite from what they promised. Relationship Marketing … C’mon read the rest.
10/24/2011 – This article focused on how the two leading news magazines used social media in 2009 in relation to how they hyped it. A lot has happened since then. Time has continued to pontificate from within the cozy nest of the Time-Warner media empire. Internet media company, The Daily Beast absorbed Newsweek in 2010. … C’mon read the rest.
10/21/2011 – Although this 2008 article was prescient, the low cost of social media marketing minimized the bottom-line risk of haphazard, ineffective implementations. The growth of marketing automation technology — with its dazzling whistles and bells, along with performance promises based on rational but incomplete assumptions — presents an opportunity for waste and dysfunction truly … C’mon read the rest.