social media

Ask yourself, “What problem can social media solve?”

by John Ribbler on October 28, 2009 · 0 comments

Is social media (or any media for that matter) inherently good or bad, value rich or worthless? If you spend any time following experts and pundits (thanks to social media, everyone’s an expert and pundit), you have to wonder whether any business can survive without blogging, tweeting, optimizing or networking.  Some extreme digital evangelists recommend [...]

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A social media success story about Google’s top-ranked Willie Jackson and me

by John Ribbler on September 8, 2009 · 0 comments

Scanning blogs, forums, e-newsletters and the like, every day I notice people wondering: “How do you measure the value of social media?” “Can social media generate sales leads?” “Is social media the future of marketing?” Here’s my story. Not long after launching my eponymous Ribblog, I posted a question about Word Press plug-ins on an [...]

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Viral’s milestone moment was a Hollywood remake

by John Ribbler on July 10, 2009 · 1 comment

Media and hype are inseparable. They are like flowers and bees. The flower always attracts the bee, which needs it to produce food.  The bee returns the favor by helping the flower reproduce.  The hype-bee has no appetite for a media-flower unless it is wildly different from every flower that has ever existed.  This is [...]

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The first and (perhaps) only thing you need to know about relationship marketing

by John Ribbler on July 3, 2009 · 1 comment

I have a relationship with a person or entity when we know each other, share something in common, and communicate regularly or from time to time. It is that simple. Marketers and technologist for large businesses twist simple realities into complex strategies. Doing so, they create results directly opposite from what they promised. Relationship Marketing [...]

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Social media junk vs trill: a tale of Time and Newsweek

by John Ribbler on June 12, 2009 · 0 comments

10/24/2011 – This article focused on how the two leading news magazines used social media in 2009 in relation to how they hyped it.  A lot has happened since then.  Time has continued to pontificate from within the cozy nest of the Time-Warner media empire.  Internet media company, The Daily Beast absorbed Newsweek in 2010. [...]

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Corporate social media must not become CRM 2.0

by John Ribbler on May 8, 2009 · 1 comment

10/21/2011 – Although this 2008 article was prescient, the low cost of social media marketing minimized the bottom-line risk of haphazard, ineffective implementations.  The growth of marketing automation technology — with its dazzling whistles and bells, along with performance promises based on rational but incomplete assumptions — presents an opportunity for waste and dysfunction truly [...]

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