social media

Don’t get stuck in social media quicksand by saying too much

by John Ribbler on May 5, 2009 · 0 comments

Because social media makes it possible to send limitless information to thousands of people at very little cost, companies and individuals are communicating when they have nothing to say. On the flip side, when they do have something important to say, it is easy to say more than is needed. In both cases, they miss [...]

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Advertising & public relations are still different, but in a different way

by John Ribbler on April 30, 2009 · 0 comments

Truly successful companies are holistic in developing and maintaining customer relationships. That is why I always avoided taking sides when people argued: “What’s better, advertising or public relations?” Each has a different role and the effectiveness of one over the other generally depends on the specific product, industry, market, situation, etc. However, with the rise [...]

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Let’s put “Social Networking” out of “Business”

by John Ribbler on March 30, 2009 · 0 comments

10/21/2011 — When drafting this article, I had begun to grasp the enhanced importance of every different meaning of every word in digital media.  More than 50 comments on the theme in LinkedIn groups, confirmed that I had hit a nerve but also convinced me that the statement just brushed a little dust off an [...]

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