In my last post, Sales vs Marketing is a Diversity Issue, I wrote that the perpetual disunity between sales and marketing departments has the same underlying dynamics as conflicts between employees of different races, genders, national origins, and religions. This view comes from my work with R. Roosevelt Thomas, founder of the American Institute for [...]
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The competition, distrust and all-around enmity between sales and marketing departments in large companies is a festering problem. Some organizations try to fix it. But, they cannot without recognizing the fundamental personality differences that distinguish successful sales people and marketers. Until they can get these perpetually antithetical people to work together companies will pay a [...]
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Before beginning any sales, marketing, public relations or other business activity – big or small – everyone involved must know the objective? I believe, that is the most critical prerequisite to success. Once the objectives are clear, you still risk failure unless everybody (or almost everybody) agrees that the goals are worthwhile. Bosses can always [...]
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The 2nd Ribby Award recognizes Paul Levy, President and CEO of Beth Israel Deaconess Medical Center in Brookline, Mass. Rather than keep a veil on economic woes and make backroom decisions, Levy publicly detailed his company’s challenges and engaged his employees in a plan to both avoid operating losses and keep up full employment. Because [...]
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10/20/2011 — Although many continue to struggle as the Great Recession wears on, in early 2009 no one knew how many U.S. businesses would fail and workers would lose their jobs. Too many CEOs either helped cause the problems or took an easy escape route, when hard times arrived. That’s when I announced the Ribby [...]
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