Yesterday morning, I read the Sunday paper to take a break from work on a three and one-half month video project. I was beginning to relax when I found an article, The Do it Yourself Economy, by Thomas Friedman, New York Times columnist and Oracle General of the United States. In it, Friedman explains how [...]
No one who has sold 10 million books is an unsung hero, but Harvey Mackay goes largely unnoticed today. I always think about Harvey Mackay a month or two before Thanksgiving but never get around to following his advice, which demands discipline and courage. That may be why the latest generation of sales professionals prefers [...]
“Fear is a great motivator.” Art Bell Just like the brain has two incongruous hemispheres that somehow work together so that each of us can walk in a straight line (some of the time), two types of people operate businesses. Good organizations need both. Without intuitive, creative visionaries, who understand what motivates and satisfies people, [...]
In the 21st century, 14-year-old kids know that before naming anything you need to get online to find out if the URL is available and the brand unregistered for the desired use. It only takes 10 minutes. In 1966, teenagers did not think that way and businesses needed lawyers, specialists and weeks of research to [...]
Scanning blogs, forums, e-newsletters and the like, every day I notice people wondering: “How do you measure the value of social media?” “Can social media generate sales leads?” “Is social media the future of marketing?” Here’s my story. Not long after launching my eponymous Ribblog, I posted a question about Word Press plug-ins on an [...]
Despite constantly swimming in cyberspace, I was shocked by the revelation that new media go beyond Web x.0, mobile messaging, and other vehicles that enable marketers (and people you know) to make contact every waking moment. Yesterday, I went outdoors and ventured onto the highway where, for the first time, I began to think about [...]