10/24/2011 — Finally, 15 years after Netscape opened the Internet to the masses via its free browser, few technology companies are giving away software and services. “The purpose of business is to create a customer,” Peter F. Drucker. Earlier this week I wrote an article, Monetization means you have nothing to sell, about how Web [...]
Monetization is a brilliant concept. Too bad it means nothing and is has no value. Since the beginning of time, commerce involved the exchange of goods and/or services, sometimes combined with debt financing related to that. Governments and religions had their roles, but it was pretty simple until the Internet came along. Yes, speculation has [...]
10/21/2011 – Although this 2008 article was prescient, the low cost of social media marketing minimized the bottom-line risk of haphazard, ineffective implementations. The growth of marketing automation technology — with its dazzling whistles and bells, along with performance promises based on rational but incomplete assumptions — presents an opportunity for waste and dysfunction truly [...]
