Your sales people hate cold calling when they don’t believe in you

Summary:

Sales people must have faith in the products they sell or they will not get results.

According to Peter Ekstrom, who has made more than 200,000 cold calls in the last six years, most sales people do not have faith in the product they are selling.  That is the number one reason they hate reaching out to potential new customers.

At the same time, many companies spend exponentially more on incentives, lead generation, promotional items and other marketing gimmicks than they do making sure their employees believe in the organization and its products.

If your sales people are not 100% motivated to develop new accounts , contact me to discuss working together to solve the problem.

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